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Author Question: Which of the following is an example of an implementation decision as outlined in the Marcom model ... (Read 33 times)

panfilo

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on: Jun 28, 2018
Which of the following is an example of an implementation decision as outlined in the Marcom model in this chapter?
 a. positioning
 b. targeting
 c. setting objectives
 d. selecting media

Question 2

Competition between brands intensifies during which stage of the product life cycle?
 a. Maturity stage
 b. Introductory stage
 c. Growth stage
 d. Diminishing demand period


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fraziera112

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


panfilo

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

mcabuhat

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Reply 3 on: Yesterday
Gracias!

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