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Author Question: The key advantage of test-marketing is that the results are usually easily communicated to ... (Read 82 times)

shenderson6

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on: Jun 28, 2018
The key advantage of test-marketing is that the results are usually easily communicated to management.
 
 Indicate whether the statement is true or false

Question 2

The ultimate goal of a successful IMC campaign is to:
 a. introduce the customer to a brand.
 b. educate the consumer.
 c. affect behavior.
 d. be exciting and memorable.


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catron30

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

c


shenderson6

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

AmberC1996

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Reply 3 on: Yesterday
Excellent

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