The key advantage of test-marketing is that the results are ...

[shenderson6]

The key advantage of test-marketing is that the results are usually easily communicated to management.
 
 Indicate whether the statement is true or false

Question 2

The ultimate goal of a successful IMC campaign is to:
 a. introduce the customer to a brand.
 b. educate the consumer.
 c. affect behavior.
 d. be exciting and memorable.

[catron30]

Answer to Question 1

false

Answer to Question 2

c

[shenderson6]

Wow, this really help

[cpetit11]

Thanks for the timely response, appreciate it