[Answered] The key advantage of test-marketing is that the results are usually easily communicated to ...

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Author Question: The key advantage of test-marketing is that the results are usually easily communicated to ... (Read 85 times)

shenderson6

Hero Member
Posts: 573

on: Jun 28, 2018

The key advantage of test-marketing is that the results are usually easily communicated to management.

Indicate whether the statement is true or false

Question 2

The ultimate goal of a successful IMC campaign is to:
a. introduce the customer to a brand.
b. educate the consumer.
c. affect behavior.
d. be exciting and memorable.

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Marked as best answer by a Subject Expert

catron30

Sr. Member
Posts: 297

Reply #1 on: Jun 28, 2018

Answer to Question 1

false

Answer to Question 2

c

shenderson6

Member
Posts: 573

Reply 2 on: Jun 28, 2018

Gracias!

CAPTAINAMERICA

Member
Posts: 325

Reply 3 on: Yesterday

Great answer, keep it coming

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