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Author Question: The key advantage of test-marketing is that the results are usually easily communicated to ... (Read 28 times)

shenderson6

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The key advantage of test-marketing is that the results are usually easily communicated to management.
 
 Indicate whether the statement is true or false

Question 2

The ultimate goal of a successful IMC campaign is to:
 a. introduce the customer to a brand.
 b. educate the consumer.
 c. affect behavior.
 d. be exciting and memorable.



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catron30

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Answer to Question 1

false

Answer to Question 2

c




shenderson6

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


Chelseyj.hasty

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Reply 3 on: Yesterday
:D TYSM

 

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