Author Question: The key advantage of test-marketing is that the results are usually easily communicated to ... (Read 84 times)

shenderson6 · **on:** Jun 28, 2018

The key advantage of test-marketing is that the results are usually easily communicated to management.

Indicate whether the statement is true or false

Question 2

The ultimate goal of a successful IMC campaign is to:
a. introduce the customer to a brand.
b. educate the consumer.
c. affect behavior.
d. be exciting and memorable.