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Author Question: Internal validity is a key consideration in designing a test-market. Indicate whether the statement ... (Read 59 times)

burton19126

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on: Jun 28, 2018
Internal validity is a key consideration in designing a test-market.
 
 Indicate whether the statement is true or false

Question 2

The term synergy, when applied to IMC, means that multiple methods when used in combination with one another can cancel each other out and lead to less of a return on investment of marketing dollars.
 
 Indicate whether the statement is true or false


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nothere

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

false


burton19126

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

olderstudent

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Reply 3 on: Yesterday
Gracias!

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