Author Question: Internal validity is a key consideration in designing a test-market. Indicate whether the statement ... (Read 56 times)

burton19126 · **on:** Jun 28, 2018

Internal validity is a key consideration in designing a test-market.

Indicate whether the statement is true or false

Question 2

The term synergy, when applied to IMC, means that multiple methods when used in combination with one another can cancel each other out and lead to less of a return on investment of marketing dollars.

Indicate whether the statement is true or false