Internal validity is a key consideration in designing a ...

[burton19126]

Internal validity is a key consideration in designing a test-market.
 
 Indicate whether the statement is true or false

Question 2

The term synergy, when applied to IMC, means that multiple methods when used in combination with one another can cancel each other out and lead to less of a return on investment of marketing dollars.
 
 Indicate whether the statement is true or false

[nothere]

Answer to Question 1

false

Answer to Question 2

false

[burton19126]

Thanks for the timely response, appreciate it

[triiciiaa]

Excellent