When segmenting the consumer market, marketers consider the cohort effect which refers to:
a. why members of the same psychographic group decide to vote the same way.
b. how Generation X uses its financial power to influence product trends.
c. the predictability of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
d. the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years when they were 17 to 22 years of age.
Question 2
Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as:
a. cross-over experiments.
b. redundant measures.
c. constancy of conditions.
d. repeated measures.
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