Author Question: The final portion of the advertising plan is the execution section, or how the advertising campaign ... (Read 159 times)

stephzh · **on:** Jun 28, 2018

The final portion of the advertising plan is the execution section, or how the advertising campaign will be implemented in the marketplace.

Indicate whether the statement is true or false

Question 2

Ann was participating in a focus group interview about parking problems on campus. She didn't know what to expect before it started, but she was able to contribute quite a bit because she thought of ideas after hearing what others were saying about the problem. The group was able to come up with several viable solutions to the problem after feeding off of each others' comments. This interplay among respondents is a process called:
a. linking.
b. laddering.
c. piggyback.
d. projection.