This topic contains a solution. Click here to go to the answer

Author Question: The final portion of the advertising plan is the execution section, or how the advertising campaign ... (Read 162 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
The final portion of the advertising plan is the execution section, or how the advertising campaign will be implemented in the marketplace.
 
 Indicate whether the statement is true or false

Question 2

Ann was participating in a focus group interview about parking problems on campus. She didn't know what to expect before it started, but she was able to contribute quite a bit because she thought of ideas after hearing what others were saying about the problem. The group was able to come up with several viable solutions to the problem after feeding off of each others' comments. This interplay among respondents is a process called:
 a. linking.
 b. laddering.
 c. piggyback.
 d. projection.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

adammoses97

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

false

Answer to Question 2

c




stephzh

  • Member
  • Posts: 556
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


covalentbond

  • Member
  • Posts: 336
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Your heart beats over 36 million times a year.

For a complete list of videos, visit our video library