Author Question: Reach, frequency, and time frame are just a few items to be used to help determine costs in the ... (Read 171 times)

Mr.Thesaxman

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Reach, frequency, and time frame are just a few items to be used to help determine costs in the share of voice model for developing the advertising budget.
 
 Indicate whether the statement is true or false

Question 2

All of the following are advantages of focus groups interviews EXCEPT:
 a. low cost.
 b. relatively fast.
 c. easy to execute.
 d. high degree of scrutiny.



todom5090

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Answer to Question 1

false

Answer to Question 2

a



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