Which activity is LEAST important in the marketing research ...

[schs14]

Which activity is LEAST important in the marketing research process?
 a. searching for and collecting information
  b. developing theories
  c. analyzing data
  d. making results publicly available

Question 2

Identify and discuss the three possible outcomes of customer evaluations.

[JaynaD87]

Answer to Question 1

D

Answer to Question 2

(1) A customer's expectations may be confirmed, leading to judgments of satisfaction.
(2) A customer's expectations may be confirmed in a positive manner if the purchase experience surpasses expectations, leading to feelings of delight.
(3) A customer's expectations may be disconfirmed in a negative manner if the purchase falls short of expectations, leading to feelings of dissatisfaction.

[schs14]

Excellent

[atrochim]

Thanks for the timely response, appreciate it