This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which activity is LEAST important in the marketing research process? a. searching for and collecting ... (Read 152 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Which activity is LEAST important in the marketing research process?
 a. searching for and collecting information
  b. developing theories
  c. analyzing data
  d. making results publicly available

Question 2

Identify and discuss the three possible outcomes of customer evaluations.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

JaynaD87

  • Sr. Member
  • ****
  • Posts: 368
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

(1) A customer's expectations may be confirmed, leading to judgments of satisfaction.
(2) A customer's expectations may be confirmed in a positive manner if the purchase experience surpasses expectations, leading to feelings of delight.
(3) A customer's expectations may be disconfirmed in a negative manner if the purchase falls short of expectations, leading to feelings of dissatisfaction.


schs14

  • Member
  • Posts: 569
Reply 2 on: Jun 28, 2018
Gracias!

frankwu0507

  • Member
  • Posts: 322
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Einstein - The important thing... Einstein - The important thing...
Antiparkinson Drugs Focus on Restoring Dopamine Function and Blocking Cholinergic Activity in the Ni Antiparkinson Drugs Focus on Restoring Dopamine Function and Blocking Cholinergic Activity in the Ni
Activity of a Hippocampal Grid Cell Activity of a Hippocampal Grid Cell
The activity recorded by PET scans during the performance of newly learned and well-practiced ... The activity recorded by PET scans during the performance of newly learned and well-practiced ...
The metabolic activity of mammalian cells The metabolic activity of mammalian cells
Termination of the process of translation Termination of the process of translation
Video: Mendel's Pea Experiment

For a complete list of videos, visit our video library