This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which activity is LEAST important in the marketing research process? a. searching for and collecting ... (Read 229 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Which activity is LEAST important in the marketing research process?
 a. searching for and collecting information
  b. developing theories
  c. analyzing data
  d. making results publicly available

Question 2

Identify and discuss the three possible outcomes of customer evaluations.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

JaynaD87

  • Sr. Member
  • ****
  • Posts: 368
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

(1) A customer's expectations may be confirmed, leading to judgments of satisfaction.
(2) A customer's expectations may be confirmed in a positive manner if the purchase experience surpasses expectations, leading to feelings of delight.
(3) A customer's expectations may be disconfirmed in a negative manner if the purchase falls short of expectations, leading to feelings of dissatisfaction.


schs14

  • Member
  • Posts: 569
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

amandalm

  • Member
  • Posts: 306
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

The formation of gametes by the process of meiosis is known as gametogenesis. The formation of gametes by the process of meiosis is known as gametogenesis.
The continents were not always in their present positions. The position of the continents is importa The continents were not always in their present positions. The position of the continents is importa
During my research in India, I interviewed this 8-year-old girl. Mahashury is a bonded laborer who ... During my research in India, I interviewed this 8-year-old girl. Mahashury is a bonded laborer who ...
Popular Methods of Conducting Social Science Research Popular Methods of Conducting Social Science Research
RESEARCH TECHNIQUE RESEARCH TECHNIQUE
The process of margination The process of margination
Video: Green alga life cycle Animation

For a complete list of videos, visit our video library