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Author Question: Which activity is LEAST important in the marketing research process? a. searching for and collecting ... (Read 147 times)

schs14

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Which activity is LEAST important in the marketing research process?
 a. searching for and collecting information
  b. developing theories
  c. analyzing data
  d. making results publicly available

Question 2

Identify and discuss the three possible outcomes of customer evaluations.



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JaynaD87

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Answer to Question 1

D

Answer to Question 2

(1) A customer's expectations may be confirmed, leading to judgments of satisfaction.
(2) A customer's expectations may be confirmed in a positive manner if the purchase experience surpasses expectations, leading to feelings of delight.
(3) A customer's expectations may be disconfirmed in a negative manner if the purchase falls short of expectations, leading to feelings of dissatisfaction.




schs14

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


peter

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Reply 3 on: Yesterday
Excellent

 

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