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Author Question: A gas station wants to compare a group of consumers' overall perceptions of service with overall ... (Read 71 times)

nummyann

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on: Jun 28, 2018
A gas station wants to compare a group of consumers' overall perceptions of service with overall perceptions of service for a nearby competitor. This situation calls for the use of
 a. a paired sample t-test for means.
  b. analysis of variance (ANOVA).
  c. regression analysis.
  d. an independent samples t-test for means.
  e. correlation analysis.

Question 2

Among the arguments for the importance of customer retention are:
 a. it costs at least seven times as much to acquire a new customer as it does to retain an existing one.
  b. a satisfied customer does not talk about the firm and product.
  c. reducing customer defections will increase sales, but not necessarily profits.
  d. retaining customers reduces the need for marketing.


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kbennett34

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


nummyann

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

okolip

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Reply 3 on: Yesterday
Excellent

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