A gas station wants to compare a group of consumers' overall ...

[nummyann]

A gas station wants to compare a group of consumers' overall perceptions of service with overall perceptions of service for a nearby competitor. This situation calls for the use of
 a. a paired sample t-test for means.
  b. analysis of variance (ANOVA).
  c. regression analysis.
  d. an independent samples t-test for means.
  e. correlation analysis.

Question 2

Among the arguments for the importance of customer retention are:
 a. it costs at least seven times as much to acquire a new customer as it does to retain an existing one.
  b. a satisfied customer does not talk about the firm and product.
  c. reducing customer defections will increase sales, but not necessarily profits.
  d. retaining customers reduces the need for marketing.

[kbennett34]

Answer to Question 1

b

Answer to Question 2

a

[nummyann]

Thanks for the timely response, appreciate it

[bitingbit]

Excellent