Author Question: A gas station wants to compare a group of consumers' overall perceptions of service with overall ... (Read 72 times)

nummyann · **on:** Jun 28, 2018

A gas station wants to compare a group of consumers' overall perceptions of service with overall perceptions of service for a nearby competitor. This situation calls for the use of
a. a paired sample t-test for means.
b. analysis of variance (ANOVA).
c. regression analysis.
d. an independent samples t-test for means.
e. correlation analysis.

Question 2

Among the arguments for the importance of customer retention are:
a. it costs at least seven times as much to acquire a new customer as it does to retain an existing one.
b. a satisfied customer does not talk about the firm and product.
c. reducing customer defections will increase sales, but not necessarily profits.
d. retaining customers reduces the need for marketing.