A brand lift index of 35 for a specific product category means ____.
a. 35 percent more shoppers purchased these products when advertised with displays than if there were no displays
b. a brand has a 35 percent higher sales rate than competitors when advertised with displays than if there were no displays
c. shoppers are 35 percent more likely to make in-store purchase decisions for these products when advertised with displays than if there were no displays
d. sales of that product category are 35 percent greater when a display is used
e. shoppers become 35 percent more aware of that product category when advertised with displays than if there were no displays
Question 2
Blame for response errors usually falls on the
a. researcher.
b. respondent.
c. Both a and b are correct.
d. Response errors are no one's fault.
e. It does not matter whose fault it is because response errors do not cause significant problems.
Gangrene of the toes and foot as a result of an infection often means eventual amputation.
Most newer vehicles have a triangle symbol indicating the recommended hoisting lift location.
Specific transport processes
the transamination product of tryptophan is decarboxylated to yield indole-3-acetic acid, or auxin
Use the product rule to find derivative
Tissue-specific enhancer action