Information-driven marketing can be thought of as a process that ...

[jayhills49]

Information-driven marketing can be thought of as a process that permits interactions, transactions, personalization, and customization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

________ is one of the strategic drivers of mobile marketing.
 a. Advertising
  b. 1-click payment mechanisms
  c. Decrease in consumer concern about the privacy and security of their personal data

[ju]

Answer to Question 1

True

Answer to Question 2

B