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Author Question: Information-driven marketing can be thought of as a process that permits interactions, transactions, ... (Read 139 times)

jayhills49

  • Hero Member
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  • Posts: 559
on: Jun 28, 2018
Information-driven marketing can be thought of as a process that permits interactions, transactions, personalization, and customization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

________ is one of the strategic drivers of mobile marketing.
 a. Advertising
  b. 1-click payment mechanisms
  c. Decrease in consumer concern about the privacy and security of their personal data


ju

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

B


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