Author Question: Information-driven marketing can be thought of as a process that permits interactions, transactions, ... (Read 150 times)

jayhills49

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Information-driven marketing can be thought of as a process that permits interactions, transactions, personalization, and customization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

________ is one of the strategic drivers of mobile marketing.
 a. Advertising
  b. 1-click payment mechanisms
  c. Decrease in consumer concern about the privacy and security of their personal data



ju

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Answer to Question 1

True

Answer to Question 2

B



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