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Author Question: General Mills periodically offers a deal to the trade that permits retailers to deduct 15 percent ... (Read 61 times)

ENagel

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on: Jun 28, 2018
General Mills periodically offers a deal to the trade that permits retailers to deduct 15 percent from the invoice merely by placing an order during the period which General Mills is dealing a brand. This is an example of which type of trade promotion?
 a. bill-back allowance
  b. slotting allowance
  c. stocking allowance
  d. off-invoice allowance
  e. deductible allowance

Question 2

Branching questions are less appropriate with
 a. personal interviews.
  b. telephone interviews.
  c. mail questionnaires.
  d. mall intercepts interviews.
  e. Both a and b are correct.


FergA

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

c


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