A reason for the growth of sales promotion is ____. a. the ...

[anjilletteb]

A reason for the growth of sales promotion is ____.
 a. the increase in power for the manufacturers over the grocery stores
  b. decreased brand parity and price sensitivity
  c. increased brand loyalty
  d. increased media effectiveness
  e. emphasis on short-term results in corporate-reward structures

Question 2

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is
 a. leading.
  b. closed-ended.
  c. fixed-alternative.
  d. open-ended.
  e. projective.

[Liamb2179]

Answer to Question 1

E

Answer to Question 2

d

[anjilletteb]

Excellent

[xoxo123]

TYSM