Author Question: The major difference between Web sites and other alternative on-line ad formats is that users seek ... (Read 91 times)

bobypop · **on:** Jun 28, 2018

The major difference between Web sites and other alternative on-line ad formats is that users seek out Web sites in a goal-oriented fashion.

Indicate whether the statement is true or false

Question 2

Which of the following data collection methods is best for including pictures and/or graphics with the survey while minimizing interviewer bias in the way questions are asked?
a. Telephone interviewing
b. Direct mail questionnaires
c. Computer-aided interviewing
d. Online surveys
e. Mall intercepts