This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Structured observation is used for studies in which flexibility is allowed in terms of what is noted ... (Read 17 times)

strangeaffliction

  • Hero Member
  • *****
  • Posts: 660
on: Jun 28, 2018
Structured observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The main purpose of pretesting an advertisement is to
 a. establish a baseline by which to measure the effects of the advertisement over time.
  b. make sure that recall and attitude change created by the advertisement will translate into consumer action.
  c. determine the most effective match between target audience and product benefit.
  d. assess consumer reactions to an advertisement before time and money is spent on a full-blown media run.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

olderstudent

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

D


strangeaffliction

  • Member
  • Posts: 660
Reply 2 on: Jun 28, 2018
Wow, this really help

scikid

  • Member
  • Posts: 300
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

Understanding cells in terms of their molecular components. Understanding cells in terms of their molecular components.
Comparison of normal-shaped erythro- cytes and the abnormal sickle shape noted in patients with sick Comparison of normal-shaped erythro- cytes and the abnormal sickle shape noted in patients with sick
How prefixes and suffixes can be combined with a word root to form many medical terms. How prefixes and suffixes can be combined with a word root to form many medical terms.
How to solve a linear system when the terms are fractions How to solve a linear system when the terms are fractions
The experimental system that permits observation of rotation in the F1 component of F1F0 ATP (b) The experimental system that permits observation of rotation in the F1 component of F1F0 ATP (b)
Longitudinal Studies Longitudinal Studies
Video: Introduction to Sleep Apnea

For a complete list of videos, visit our video library