Author Question: Structured observation is used for studies in which flexibility is allowed in terms of what is noted ... (Read 51 times)

strangeaffliction · **on:** Jun 28, 2018

Structured observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The main purpose of pretesting an advertisement is to
a. establish a baseline by which to measure the effects of the advertisement over time.
b. make sure that recall and attitude change created by the advertisement will translate into consumer action.
c. determine the most effective match between target audience and product benefit.
d. assess consumer reactions to an advertisement before time and money is spent on a full-blown media run.