This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Structured observation is used for studies in which flexibility is allowed in terms of what is noted ... (Read 38 times)

strangeaffliction

  • Hero Member
  • *****
  • Posts: 660
on: Jun 28, 2018
Structured observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The main purpose of pretesting an advertisement is to
 a. establish a baseline by which to measure the effects of the advertisement over time.
  b. make sure that recall and attitude change created by the advertisement will translate into consumer action.
  c. determine the most effective match between target audience and product benefit.
  d. assess consumer reactions to an advertisement before time and money is spent on a full-blown media run.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

olderstudent

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

D


strangeaffliction

  • Member
  • Posts: 660
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Viet Thy

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Raphael, Studies for The Alba Madonna (verso). Raphael, Studies for The Alba Madonna (verso).
Medical Terms and Corresponding Synonyms Cont Medical Terms and Corresponding Synonyms Cont
An intake manifold gasket that failed and allowed coolant to be drawn into the cylinder(s). An intake manifold gasket that failed and allowed coolant to be drawn into the cylinder(s).
The structure of B-DNA from studies of molecular crystals The structure of B-DNA from studies of molecular crystals
Longitudinal Studies Longitudinal Studies
The experimental protocol for recombination studies The experimental protocol for recombination studies
Video: Subunits of DNA And Semi Conservative Replication

For a complete list of videos, visit our video library