Author Question: The term for delivered email mail that is actually opened is the following: a. open rate. b. ... (Read 70 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
The term for delivered email mail that is actually opened is the following:
 a. open rate.
  b. click-through rate.
  c. privacy rate.

Question 2

Explain the significance of the theory of psychological reactance.



djofnc

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

A

Answer to Question 2

The theory of psychological reactance helps explain why scarcity works. This theory suggests that people react against any efforts to reduce their freedoms or choices. Removed or threatened freedoms and choices are perceived as even more desirable than previously. Thus, when products are made to seem less available, they becomes more valuable in the consumer's mind. If the persuader is credible and legitimate, then an appeal may be effective if it activates consumers to purchase because they perceive that not many of the products remain.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

For a complete list of videos, visit our video library