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Author Question: The term for delivered email mail that is actually opened is the following: a. open rate. b. ... (Read 104 times)

stephzh

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on: Jun 28, 2018
The term for delivered email mail that is actually opened is the following:
 a. open rate.
  b. click-through rate.
  c. privacy rate.

Question 2

Explain the significance of the theory of psychological reactance.


djofnc

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

The theory of psychological reactance helps explain why scarcity works. This theory suggests that people react against any efforts to reduce their freedoms or choices. Removed or threatened freedoms and choices are perceived as even more desirable than previously. Thus, when products are made to seem less available, they becomes more valuable in the consumer's mind. If the persuader is credible and legitimate, then an appeal may be effective if it activates consumers to purchase because they perceive that not many of the products remain.


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