This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 98 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

The life cycle of a flowering plant. The life cycle of a flowering plant.
Ascomycetes Life Cycle Ascomycetes Life Cycle
Physiological effects of the accumulation of lactose in the intestines of a lactose-intolerant indiv Physiological effects of the accumulation of lactose in the intestines of a lactose-intolerant indiv
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Wives and husbands are equally as likely to initiate violence, but unlike this photo, wives are more ... Wives and husbands are equally as likely to initiate violence, but unlike this photo, wives are more ...
Calvin Cycle Calvin Cycle
Video: How does an animal choose what food to eat?

For a complete list of videos, visit our video library