This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 18 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Estrogen and Progesterone Levels During Menstrual Cycle Estrogen and Progesterone Levels During Menstrual Cycle
The five overlapping phases of the nursing process. Each phase depends on the accuracy of the other The five overlapping phases of the nursing process. Each phase depends on the accuracy of the other
Life cycle of acetylcholine (Ach): (1) Ach is released into the synaptic cleft; (2) Ach binds to ... Life cycle of acetylcholine (Ach): (1) Ach is released into the synaptic cleft; (2) Ach binds to ...
Phases of gastric secretions. Phases of gastric secretions.
Integrated Gasification Combined Cycle coal-fired stations Integrated Gasification Combined Cycle coal-fired stations
Autonomic nerves and their effects Autonomic nerves and their effects
Video: Contraction cycle of a sarcomere

For a complete list of videos, visit our video library