This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 26 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Several species of squirrels have melanistic phases. In large parts of United States and Canada, the Several species of squirrels have melanistic phases. In large parts of United States and Canada, the
The Cell Cycle The Cell Cycle
Will Posting Nutritional Content in Restaurants Have a Positive Impact on the Obesity Epidemic? Will Posting Nutritional Content in Restaurants Have a Positive Impact on the Obesity Epidemic?
Events of the Somatic Cell Cycle Events of the Somatic Cell Cycle
The Effects of a Spinal Cord Injury by Spinal Level The Effects of a Spinal Cord Injury by Spinal Level
Life cycle of a fern Life cycle of a fern
Video: Types of Burns

For a complete list of videos, visit our video library