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Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 78 times)

cool

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on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


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juliaf

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

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Reply #2 on: Jun 28, 2018
Thank you


juliaf

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Reply #3 on: Jun 28, 2018
No problemo


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