This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 97 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

krebs cycle krebs cycle
An oral contraceptive showing the daily doses and the different formulation taken in the last 7 days An oral contraceptive showing the daily doses and the different formulation taken in the last 7 days
Organizational Effects of Testosterone Around the time of birth, testosterone masculinizes and defem Organizational Effects of Testosterone Around the time of birth, testosterone masculinizes and defem
Life cycle of Plasmodium vivax Life cycle of Plasmodium vivax
Positive and negative selection during T-cell development. Positive and negative selection during T-cell development.
OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ... OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ...
Video: Nerve Impulse Transmission Animation

For a complete list of videos, visit our video library