This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Online advertising can be used in all phases of the branding cycle with equally positive effects. ... (Read 61 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


cool

  • Hero Member
  • *****
  • Posts: 570
Reply #2 on: Jun 28, 2018
Thank you


juliaf

  • Sr. Member
  • ****
  • Posts: 344
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Stereoisomers have different effects in humans Stereoisomers have different effects in humans
Life cycle of Toxoplasma. Life cycle of Toxoplasma.
Effects of uncompetitive inhibition on enzyme kinetics Effects of uncompetitive inhibition on enzyme kinetics
Integrated Gasification Combined Cycle coal-fired stations Integrated Gasification Combined Cycle coal-fired stations
Life Cycle Nutrition: Pregnancy through Infancy Life Cycle Nutrition: Pregnancy through Infancy
Phases of the Cell Cycle Phases of the Cell Cycle
Video: Pneumonia Animation

For a complete list of videos, visit our video library