Voice of the Customer (VOC) data are largely structured social ...

[Mr. Wonderful]

Voice of the Customer (VOC) data are largely structured social media posts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

You are the marketing manager for a mail-order company that ships spices from all over the world to all over the world. Given a choice between access to a mailing list and access to a marketing database, which would you choose? What are the advantages of your choice? Be as specific as possible.

[tennis14576]

Answer to Question 1

False

Answer to Question 2

A mailing list is simply a file of the names and addresses that your business could use in contacting current or prior customers. A marketing database has all of the information that would be on a mailing list, plus more. It can provide information about individuals' preferences and behavior patterns, collected directly from the customers. It allows you to give customers personalized attention. In addition, it can form the basis for an RFM (reach, frequency, and monetary) analysis. This allows you to target your most profitable customers with special promotions and personal attention.