Which of the following is not an appeal to functional needs?
a. A European automobile is promoted as being safer than other models.
b. A Japanese automobile is promoted as providing the consumer with a special feeling.
c. A dishwasher is advertised as having a five-year warranty.
d. A direct marketer of apparel items claims his polo shirts are made of the finest Egyptian cotton.
e. A software program promotes the fact that consumers will be protected from computer viruses.
Question 2
The value a customer perceives in a product or service is largely determined by its price.
Indicate whether the statement is true or false
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