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Author Question: A positioning statement that reflects a brand's competitive advantage but does not motivate ... (Read 32 times)

danielfitts88

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on: Jun 28, 2018
A positioning statement that reflects a brand's competitive advantage but does not motivate consumers to action ____.
 a. is a winner
  b. is a loser
  c. promotes competitors
  d. is swimming up the river
  e. is adequate

Question 2

Which of the following is not an example of an integration process used in the creation of virtual value chains?
 a. EDI
  b. ML
  c. Web Services


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Sarahjh

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


danielfitts88

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Reply #2 on: Jun 28, 2018
Correct answers!


Sarahjh

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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