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Author Question: When segmenting markets based on consumers' usage patterns, variety seekers as a segment are ... (Read 166 times)

Metfan725

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  • Posts: 552
on: Jun 28, 2018
When segmenting markets based on consumers' usage patterns, variety seekers as a segment are characterized by
 a. the lowest level of opportunity for a firm to cultivate sales.
  b. buying what is on sale or choosing brands that offer discount coupons.
  c. a high level of repeat purchasing of the same brand.
  d. extra-enthusiastic purchasing behavior.

Question 2

Which of the following currently uses market research?
 a. Salespeople
  b. Politicians
  c. Clergy
  d. Presidents of not-for-profit institutions
  e. All of these are correct.


zoeyesther

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


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