Author Question: The low cost and easy visibility of digital billboards have made them popular and encouraged their ... (Read 108 times)

yoroshambo · **on:** Jun 28, 2018

The low cost and easy visibility of digital billboards have made them popular and encouraged their use.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Laurie was influenced to purchase a set of children's books and tapes from an infomercial that used Angela Lansbury, an actress that played a murder mystery writer in a television series called Murder She Wrote, as the endorser. Actually, Ms. Lansbury presented the entire sales pitch and discussed the merits of the product. Laurie perceived Ms. Lansbury to be honest and believable. Which attribute of endorser credibility does this represent?
a. trustworthiness
b. expertise
c. similarity
d. familiarity
e. liking