Viral marketing accomplishes positive WOM by using social ...

[dejastew]

Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives through a self-replicating process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisements containing functional-only appeals are more effective than advertisements containing both functional and psychosocial appeals.
 a. True
  b. False
 Indicate whether the statement is true or false

[emsimon14]

Answer to Question 1

True

Answer to Question 2

False

[dejastew]

Thanks for the timely response, appreciate it

[apple]

Gracias!