Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display with several children's books for Christmas. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Consumers purchasing the book could also take an ornament. This is an example of a(n) _____.
a. self-liquidating offer
b. on-pack premium
c. in-pack premium
d. near-pack premium
e. add-on premium
Question 2
An advertisement that is designed to pre-sell a company's products and provide salespeople with valuable introductions performs the advertising function of _____.
a. informing
b. persuading
c. adding value
d. reminding
e. assisting other company efforts
The nitrogen cycle. Numbers represent fluxes as 1012 g N per year (data from Schlesinger 1991, after
The carbon cycle. Numbers are storage as 1015 g or fluxes as 1015 g per year (data from Schlesinger
A depiction of slaves on a South Carolina plantation, around 1790. Likely of Yoruba descent, they pl
The Kingsley plantation, on Fort George Island in Jacksonville, Florida. Zephaniah Kingsley, the own
For the 2-year-old, encounters with peers provide valuable practice in communication and social ...
Christmas kids drawing