Author Question: When evaluating promotions, efficiency represents a promotion's cost-per-thousand. a. True b. False ... (Read 51 times)

wenmo · **on:** Jun 28, 2018

When evaluating promotions, efficiency represents a promotion's cost-per-thousand.
a. True
b. False
Indicate whether the statement is true or false

Question 2

An example of usage expansion advertising is _____.
a. a soft drink manufacturer who is the first to introduce a five-liter plastic bottle
b. a manufacturer of baking soda promoting a new use for the product
c. a retailer who doubles the promotional budget
d. a retailer that was using only newspaper advertising expanding into radio advertising
e. a gas station advertising that it is open 24 hours a day