This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is FALSE regarding mail-delivered coupons? a. Mailed coupons achieve the ... (Read 230 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
Which of the following is FALSE regarding mail-delivered coupons?
 a. Mailed coupons achieve the highest household penetration.
  b. Direct-mail coupons increase the amount of product purchases.
  c. Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques.
  d. Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons.
  e. Direct-mailed coupons are the least expensive coupon distribution method.

Question 2

In the _____ method, only the funds that remain after budgeting for everything else are spent on advertising.
 a. competitive parity
  b. affordability
  c. objective-and-task
  d. arbitrary allocation
  e. percentage-of-sales


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

macybarnes

  • Sr. Member
  • ****
  • Posts: 312
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


evelyn o bentley

  • Member
  • Posts: 564
Reply 2 on: Jun 29, 2018
:D TYSM

hramirez205

  • Member
  • Posts: 345
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Classes of Mail Classes of Mail
Nebulized medications can be delivered through a mouthpiece. Nebulized medications can be delivered through a mouthpiece.
Nebulized medications can also be delivered through a mask. Nebulized medications can also be delivered through a mask.
Midsagittal section indicating locations of true and false pelves Midsagittal section indicating locations of true and false pelves
Anterosuperior view of false pelvis (pink) Anterosuperior view of false pelvis (pink)
Nick buys a $25 000, 5.4% bond with quarterly interest coupons, 3 years before maturity, to ... Nick buys a $25 000, 5.4% bond with quarterly interest coupons, 3 years before maturity, to ...
Video: Transcription—A molecular view

For a complete list of videos, visit our video library