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Author Question: Which of the following is FALSE regarding mail-delivered coupons? a. Mailed coupons achieve the ... (Read 278 times)

evelyn o bentley

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on: Jun 29, 2018
Which of the following is FALSE regarding mail-delivered coupons?
 a. Mailed coupons achieve the highest household penetration.
  b. Direct-mail coupons increase the amount of product purchases.
  c. Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques.
  d. Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons.
  e. Direct-mailed coupons are the least expensive coupon distribution method.

Question 2

In the _____ method, only the funds that remain after budgeting for everything else are spent on advertising.
 a. competitive parity
  b. affordability
  c. objective-and-task
  d. arbitrary allocation
  e. percentage-of-sales


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macybarnes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


evelyn o bentley

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

scikid

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Reply 3 on: Yesterday
Excellent

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