Author Question: Most consumers revert to their pre-coupon brand choice _____ after redeeming a competitive brand's ... (Read 20 times)

luvbio · **on:** Jun 29, 2018

Most consumers revert to their pre-coupon brand choice _____ after redeeming a competitive brand's coupon.
a. immediately
b. within two weeks
c. within three weeks
d. within one month
e. within two months

Question 2

The advertising budget procedure used most frequently by both B2C and B2B companies is the _____ method.
a. percentage-of-sales
b. arbitrary allocation
c. marginal cost
d. competitive parity
e. objective-and-task