Author Question: Instantly redeemable coupons (IRCs) are the dominant form of couponing. a. True b. False Indicate ... (Read 103 times)

audie · **on:** Jun 29, 2018

Instantly redeemable coupons (IRCs) are the dominant form of couponing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.
a. advertising and packaging
b. p-o-p displays and brand naming
c. personal selling and trade-oriented advertising
d. word-of-mouth and event sponsorship
e. cause-oriented marketing and public relations