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Author Question: Instantly redeemable coupons (IRCs) are the dominant form of couponing. a. True b. False Indicate ... (Read 149 times)

audie

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on: Jun 29, 2018
Instantly redeemable coupons (IRCs) are the dominant form of couponing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.
 a. advertising and packaging
  b. p-o-p displays and brand naming
  c. personal selling and trade-oriented advertising
  d. word-of-mouth and event sponsorship
  e. cause-oriented marketing and public relations


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mjenn52

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

c


audie

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Reply 2 on: Jun 29, 2018
Gracias!

sailorcrescent

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Reply 3 on: Yesterday
Excellent

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