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Author Question: Which of the following is a major form of couponing activity? a. point-of-purchase coupons b. mail- ... (Read 173 times)

kfurse

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on: Jun 29, 2018
Which of the following is a major form of couponing activity?
 a. point-of-purchase coupons
  b. mail- and media-delivered coupons
  c. in- and on-pack coupons
  d. online coupons
  e. All of these are correct.

Question 2

Which budgeting method sets the budget by examining what competitors are doing?
 a. percentage-of-sales method
  b. objective-and-task method
  c. competitive parity method
  d. affordability method
  e. comparative method


ryansturges

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


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