Instantly redeemable coupons (IRCs) are the dominant form of ...

[audie]

Instantly redeemable coupons (IRCs) are the dominant form of couponing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.
 a. advertising and packaging
  b. p-o-p displays and brand naming
  c. personal selling and trade-oriented advertising
  d. word-of-mouth and event sponsorship
  e. cause-oriented marketing and public relations

[mjenn52]

Answer to Question 1

False

Answer to Question 2

c

[audie]

Thanks for the timely response, appreciate it

[chereeb]

TYSM