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Author Question: A _____ strategy consists of manufacturers directing advertising and promotion at the consumers. a. ... (Read 41 times)

hubes95

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A _____ strategy consists of manufacturers directing advertising and promotion at the consumers.
 a. strategic channel
  b. forced channel
  c. planned
  d. push
  e. pull

Question 2

Which of the following statements reflects the conative attitude component?
 a. I enjoy reading.
  b. Reading improves the mind.
  c. Everyone should try to improve their reading skills.
  d. Mysteries are fun to read.
  e. I plan to purchase three books this week.



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mistyjohnson

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Answer to Question 1

e

Answer to Question 2

e





 

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