« previous next »

Author Question: _____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target ... (Read 22 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
 a. Gross rating points (GRPs)
  b. Target rating points (TRPs)
  c. Efficiency rating points (ERPs)
  d. Net rating points (NRPs)
  e. Indexed rating points (IRPs)

Question 2

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
 a. demographics
  b. behaviorgraphics
  c. psychographics
  d. geodemographics
  e. None of these is correct


mjbamaung

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Identifying Individuals Identifying Individuals
Species, subspecies, populations, and individuals. Species are reproductively isolated from one anot Species, subspecies, populations, and individuals. Species are reproductively isolated from one anot
The blue sticker on the rear of this vehicle indicates that it is designed to use compressed natural ... The blue sticker on the rear of this vehicle indicates that it is designed to use compressed natural ...
The "Yes - Markets Self-Adjust" and "No - Markets Fail Often" camps agree The "Yes - Markets Self-Adjust" and "No - Markets Fail Often" camps agree
The karyotype of an XYY male. Affected individuals are usually taller than normal, and some, but not The karyotype of an XYY male. Affected individuals are usually taller than normal, and some, but not
A Haddon Matrix Identifying Preventive Elements for Motor Vehicle Collisions A Haddon Matrix Identifying Preventive Elements for Motor Vehicle Collisions
Video: First Stage of Labor and Delivery Video

For a complete list of videos, visit our video library