This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 ... (Read 126 times)

FButt

  • Hero Member
  • *****
  • Posts: 519
on: Jun 29, 2018
A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 GRPs. The magazines, their ratings (in parentheses), and the number of ads that were placed in each magazine during June in brackets are as follows. Newsweek (25) 4; Southern Living (30) 4; Sports Illustrated (20) 4; Golf Digest (20) 4; GQ (?) 1. What is the rating for GQ?
 a. 10
  b. 20
  c. 30
  d. 40
  e. 50

Question 2

Which type of data is relatively easy to obtain but is the least predictive of consumer choice behavior?
 a. demographic
  b. behavioral
  c. psychographic
  d. geodemographic
  e. holographic


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


FButt

  • Member
  • Posts: 519
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

scikid

  • Member
  • Posts: 300
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Nebulizer. The nebulizer converts a liquid medication to a mist that is easily inhaled. A face mask, Nebulizer. The nebulizer converts a liquid medication to a mist that is easily inhaled. A face mask,
“Ich bin ein Berliner” (I am a Berliner), Kennedy declared from a balcony in West Berlin in June ... “Ich bin ein Berliner” (I am a Berliner), Kennedy declared from a balcony in West Berlin in June ...
Campaign Ad Campaign Ad
June 13 2023 June 13 2023
June 13 2023 June 13 2023
14 June 2023 14 June 2023
Video: Studying the Left and Right Brain Independently

For a complete list of videos, visit our video library