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Author Question: A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 ... (Read 143 times)

FButt

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on: Jun 29, 2018
A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 GRPs. The magazines, their ratings (in parentheses), and the number of ads that were placed in each magazine during June in brackets are as follows. Newsweek (25) 4; Southern Living (30) 4; Sports Illustrated (20) 4; Golf Digest (20) 4; GQ (?) 1. What is the rating for GQ?
 a. 10
  b. 20
  c. 30
  d. 40
  e. 50

Question 2

Which type of data is relatively easy to obtain but is the least predictive of consumer choice behavior?
 a. demographic
  b. behavioral
  c. psychographic
  d. geodemographic
  e. holographic


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Briannahope

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


FButt

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Reply 2 on: Jun 29, 2018
Gracias!

at

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  • Posts: 359
Reply 3 on: Yesterday
Excellent

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