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Author Question: A(n) _____ represents the percentage of audience members who are exposed f times (where f = 0, 1, 2, ... (Read 110 times)

wenmo

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on: Jun 29, 2018
A(n) _____ represents the percentage of audience members who are exposed f times (where f = 0, 1, 2, 3, 4, ...) to a specific media vehicle.
 a. efficiency index
  b. frequency distribution
  c. 1+ exposure
  d. reach distribution
  e. continuity schedule

Question 2

Targeting implies precision and _____.
 a. efficiency of effort
  b. efficiency of placement
  c. efficiency of promotion
  d. efficiency of advertising
  e. efficiency of pricing


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djpooyouma

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


wenmo

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Reply #2 on: Jun 29, 2018
Thank you


djpooyouma

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Reply #3 on: Jun 29, 2018
No problemo


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